Facebook has come up with this new feature for Facebook Groups. It is called the Watch party.
A watch party is essentially a live video sharing feature. The person who hosts a watch party, can play multiple videos and the entire group can watch it together. Its like watching a television broadcast. The person hosting a watch party is basically sharing his/ her screen with the whole group. Any video that is hosted on a facebook page or in the same group can be played in a watch party.
The viewers can suggest new videos that can be added to the playlist. The host can approve or decline this request.
Get it right
1. Watch party can be used to collaborate with Facebook groups.
2. Make sure you upload at least 30 minute worth of video content on your Facebook page.
3. Anything less than 20 minutes is too short to get attention
Get maximum out of the watch party
1. Have your video content in order of relevance. This ensures the audience watching it after the party ends get to see it in the right sequence.
2. Educate the viewers about the concept.
3. Adding value is the single most important factor to ensure people keep watching your videos till the end. If your content is not high on value, no feature can help it.
Watch party is simple, flexible and the latest feature of Facebook Groups. Since facebook is currently providing good organic reach to groups and new features launched you should ride on this wave and capitalise on it.
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